New Government App Promises to Level Up Britain, Runs Perfectly in Kensington
New Government App Promises to Level Up Britain, Runs Perfectly in Kensington
The government has unveiled what ministers are calling 'a transformative digital bridge between ambition and delivery' — a mobile application designed to connect Britain's most underserved communities with housing support, skills training, and local authority services. The app, named ConnectUK, is available now on iOS and Android. It works in thirty-seven postcodes. All of them are in Surrey.
A Bold Vision for a Slightly Narrower Reality
ConnectUK was announced at a press conference held in a converted warehouse in Shoreditch, which organisers acknowledged was 'not technically a deprived area but has excellent transport links and a very good coffee situation.' Junior Minister for Digital Inclusion Tarquin Fellowes MP stood before a banner reading Connecting Every Corner of Britain and described the launch as 'genuinely historic.'
'This application represents everything this government believes in,' said Mr Fellowes, who represents a constituency in which the median house price is £1.2 million and the primary local concern is whether the new Waitrose will affect parking. 'It is modern. It is digital. And it is, above all, levelling.'
When a journalist from the Barnsley Chronicle noted that ConnectUK returned an error message in every postcode across South Yorkshire, Mr Fellowes confirmed he was 'incredibly proud of the progress made so far' and suggested the reporter try turning his phone off and back on again.
The Bug That Is Actually a Feature
Internal testing documentation, obtained by this publication through a Freedom of Information request that took eleven months and arrived in a format readable only by software discontinued in 2014, reveals that ConnectUK's geographic limitations were identified during beta testing in February. The relevant passage reads: 'Application performance degrades significantly in areas with lower average broadband speeds, older handset demographics, and household incomes below £60,000 per annum. Recommend monitoring.'
The monitoring, sources confirm, consisted of a spreadsheet shared on a government server that no one had the correct permissions to open.
The app's UX contractor, a consultancy called Prism Digital Futures whose day rate of £340 per hour was described in procurement documents as 'competitive', offered a more philosophical interpretation of events.
'What we're seeing is essentially the application self-selecting its most engaged user base,' said Prism's lead consultant, Danika Holt, speaking from what appeared to be a very pleasant home office in Chiswick. 'The geographic clustering isn't a bug in any meaningful sense. It's the product responding to demand signals. The demand signals happen to be concentrated in areas with good wifi and newer iPhones. That's user research, frankly.'
Ms Holt confirmed that Prism's contract includes a twelve-month optimisation phase, during which the geographic issue will be 'kept under active review.' The optimisation phase costs £2.3 million. It does not include fixing the geographic issue.
Think Tanks Weigh In Carefully From a Safe Distance
The Centre for Progressive Digital Governance, a think tank that operates from a townhouse in Bloomsbury and publishes reports with titles like Towards a Framework for Thinking About Frameworks, called ConnectUK 'a bold proof of concept that raises important questions about the scalability of place-based digital inclusion at the intersection of infrastructure inequality and civic tech deployment.'
Asked whether the app working exclusively in wealthy areas was a problem, the Centre's director Dr Felicity Warne said she would 'need to see the full data set before characterising outcomes,' adding that the Centre was currently accepting commissions for a follow-up report, provisionally titled ConnectUK: Lessons, Limitations, and the Path to Meaningful Evaluation, available to government departments for £85,000.
The Department for Levelling Up confirmed it was 'considering the offer.'
Residents of Levelled-Down Areas React With Predictable Calm
In Wigan, where ConnectUK displays only a loading spinner that rotates indefinitely — a metaphor so obvious this publication nearly declined to include it — local councillor Pat Doherty attempted to register her community centre for housing support services through the app for forty minutes before concluding the experience was 'a bit on the nose, really.'
'I'm sure it's very good if you live somewhere it works,' Councillor Doherty said. 'We've applied for the broadband upgrade that would make it run properly. That application has been with the department since 2021. They acknowledge receipt every six months. It's almost like a pen pal situation.'
The Department for Levelling Up did not respond to a request for comment from Councillor Doherty. It did, however, send this publication a press release describing ConnectUK as 'already making a difference in communities across Britain.'
A Review Will Report in Due Course
A Treasury spokesman confirmed on Tuesday that the department had 'noted concerns raised in relation to the application's geographic performance profile' and that a cross-departmental review had been commissioned to examine 'questions of digital equity, deployment methodology, and value-for-money outcomes.'
The review will report its findings 'in due course.'
Sources familiar with the phrase 'in due course' within the context of Treasury communications confirmed that it means, in practical terms, never. One source, who asked not to be named because they would like to keep their job, noted that a previous review — into a 2018 digital inclusion pilot that successfully connected rural communities with a website that no longer exists — reported its findings in due course in 2026, by which point three ministers, two permanent secretaries, and the pilot itself had ceased to exist.
ConnectUK remains available to download. If you live in the right postcode, it works beautifully.